Proper hydration makes your skin look healthier, softer, smoother and gives you a fresh feeling. Choosing the right face moisturizer is essential for your skin. It locks water into the skin and replenishes it with ingredients to allow your skin function at peak performance. There are options for every skin concern and many types of face moisturizers, like gels, creams, lotions or ointments. For best results, use a serum before a moisturizer such as Dear, Klairs's Freshly Juiced Vitamin Drop.