Why is Korean cosmetics becoming such a big thing?  To start with, Korean ingredients have long been used in Asian cultures, but have remained relatively unknown to the general public in Western cultures.

K-Beauty = innovation + quality and efficiency + natural ingredients + appealing packaging + affordable price

1. Innovation and new technologies

It is well-known that Korean women are demanding and prudent when it comes to skin care. Companies are constantly investing in research and development in order to create new breakthrough formulations and unique products that would satisfy this demanding market.

There is a number of skin care innovations used around the world that originate from South Korea, like the BB cream, sheet masks, cushion foundations or foundations with pads and snail slime cream.

2. Quality and efficiency

The philosophy behind Korean cosmetics is focusing on treating the skin from the root of the problem with the ultimate goal of achieving flawless skin.

Due to the high standards women have in South Korea when using cosmetic products, beauty companies are forced to follow these requirements and produce quality and efficient products with high quality ingredients.

3. Natural ingredients

Application of natural ingredients in South Korea has a rich history that dates back to prehistoric times. This tradition is reflected in the use of delicate ingredients that give the skin a light feeling. From honey, cucumbers and cereals to more unusual ingredients such as eggs and snail slime, Korean products favour natural ingredients instead of harsh and harmful chemicals.

4. Appealing and attention-grabbing packaging

Korean brands place great care into packaging. Korean cosmetic products are usually packaged in appealing packaging, which you will immediately fall in love with. From lovely lip gloss with bunny ears to moisturising cream in the shape of a panda and hand cream in the shape of a banana, these playful products will captivate you immediately.

5. Affordable products

Korean beauty products have an excellent price / quality ratio.

Due to high demand, the competition among beauty companies in South Korea is extremely high. In order to satisfy the needs of customers, there is a lot of rivalry among beauty brands, which leads to the constant production of affordable high quality products.